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June 25, 2008 11:18 AM  (go back to main view)
Magda Berliner Spreads Wings with New York City Ballet
New York City Ballet dancer Gretchen Smith dressed in Magda Berliner
New York City Ballet dancer Gretchen Smith dressed in Magda Berliner
What could be better than leaping across the stage at the Lincoln Center? If you’re a dance enthusiast like designer Magda Berliner, it’s actually seeing one of your dresses under the spotlights and in action.
That longing comes true this Friday night for more than the fashion designer, with the world premiere of "Flit of Fury/The Monarch," a new work by New York City Ballet soloist Adam Hendrickson as choreographer and company dancer Aaron Severini as composer. The evening, a dancer’s choice and also featuring excerpts from George Balanchine's "Jewels" (the choreographer cofounded the NYCB in 1948), Jerome Robbins' "Dances at a Gathering," and Christopher Wheeldon's "Mercurial Manoeuvres," among others will benefit the Dancer's Emergency Fund. This financial fund provides loans to dancers for housing, health or other emergencies.
It’s well worth the paltry price of admission. The evening includes this video on Adam and Aaron’s inaugural collaboration.

Magda talked to La Vie en Rose about her part in this collaboration, which seems to extend to everyone involved. Besides Aaron, fellow corps de ballet member Kyle Froman shot this photograph of dancer Gretchen Smith, dressed in Magda’s design, during rehearsal.

LVER: How did you get involved in this project with the New York City Ballet?
MB: I had been introduced to Aaron Severini, the composer of the piece, by a mutual friend. Being a fan of the company and of dance in general, Aaron was
aware of my wanting to be involved in any projects he may be involved in. Aaron and Adam Hendrickson, the choreographer of the piece, are both members
of the NYCB corps.

LVER: Is this your first time designing for a dance or stage project?
MB: Yes!

LVER: What is the story behind this costume, not just in terms of character but your choice of fabric, style?
MB: Adam and I worked off an existing design I have done for my collection. Obviously lighting and the actual choreography of the piece influenced the execution of the costume. We started with the silhouette, which I altered to accommodate more movement. I then chose the fabric to enhance that movement. There are four male dancers also in the piece who are being dressed by the NYCB Costume Department; they are wearing orange. I wanted Gretchen, the female dancer, to harmonize with the other dancers but also stand out in a subtle manner, thus the layering of the grey and orange with a hint of metallic gold under the grey layer.

LVER: Your clothes always possessed a sense of movement, as if created by a dancer or performer. Were you a dancer?
MB: Unfortunately I have had little dance training--a bar or tap class here and there--mostly just late night clubs!

LVER: So how is designing something for an actual dance performance different from street clothes?
MB: Yes, designing for a performance is different, like film costuming which I have also done. As a designer, you must be aware of what action is being executed:
the lighting, the proportions of the performer and also the aesthetic goal. Like any other project it’s ultimately a collaboration between all involved, which is always the most fulfilling aspect of the piece.
I feel enormously grateful and thrilled to be involved in this project, it doesn't get any better than taking a bow on Lincoln Center Stage with the New York City Ballet!

[Photograph of Gretchen Smith by Kyle Froman]
Blog Comments (1):
Posted by io echo on June 30, 2008 10:16 AM
you make such cool choices for interviews, i love reading them

xx
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Rose Apodaca is a pop culture and style journalist and the co-owner of A+R, the design retail lab in Los Angeles, and its online sister http://www.aplusrstore.com. She consulted on and helped launch Image, the new Los Angeles Times style section, and she contributes to Harper's Bazaar, Elle, Glamour, Style.com, Paper, Preen and other publications. Her first book, Style A to Zoe: The Art of Fashion, Beauty & Everything Glamour, an all-encompassing lifestyle guide written for celeb stylist Rachel Zoe, is now in bookstores. She is currently authoring a biography on Fred Hayman, co-founder of Giorgio Beverly Hills and marketing architect of Rodeo Drive.

A+R is located in Silverlake and now on Abbot Kinney in Venice, CA.

Rose helmed the west coast bureau of fashion-industry bible Women's Wear Daily and was a contributor to W Magazine for six years until March 2006, when she left to join partner Andy Griffith in A+R and focus on related projects. She has long championed Los Angeles and California style and design, from the streets and runways to interiors and food. She is the first recipient of the Los Angeles Fashion Awards Communications Prize for bringing global attention to the region's fashion industry and style culture. With A+R, she continues to showcase rising and undiscovered talent from around the world.
 
An active supporter of the arts, music and nightlife scenes, she is a co-owner of Beauty Bar Hollywood and Las Vegas, and serves on various arts organization boards. Rose and Andy, who tied the knot in September 2007, live in Silverlake.

* All photographs appearing on this blog were snapped by Rose with her Leica D-Lux 3, unless otherwise noted. Please credit all photographs accordingly.

Illustration below by the talented EvelynBlack1955.


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Add A Comment:
Effrim
Sep 04, 2008 8:24 AM
Hey Rose, how's it going. Remember me and you're like who and I'm like Sada's husband. Maybe Sada is easier to remember, from Action Sports, with Neil and Paul and John Stoffer. I just found Neil and saw you as a friend so thought I'd say hi. We saw your book down here in Oz (where we live now) and it was totally awesome. Hope you're well, Cya.
Aug 31, 2008 4:33 PM
we love your blog! and your barbie. you're great!
xo ands & megs
traugott joa...
Aug 27, 2008 1:34 PM
just wanted to throw an eye at you to see how you do and talk about

THE WAY OF LOVE WITH YOU (universal content design ) &

(besides i really like thoses pieces)

If I speak in the tongues of men and of angels,
but have not love, I am a noisy gong or a clanging
cymbal.

And if I have prophetic powers, and understand all
mysteries and all knowledge, and if I have all faith,
so as to remove mountains, but have not love, I am nothing.

If I give away all I have, and if I deliver up my body
to be burned, but have not love, I gain nothing.

Love is patient and kind; love does not envy or boast;
it is not arrogant or rude. It does not insist on its
own way; it is not irritable or resentful; it does not
rejoice at wrongdoing, but rejoices with the truth.

Love bears all things, believes all things, hopes all things,
endures all things. Love never ends. As for prophecies, they
will pass away; as for tongues, they will cease; as for
knowledge, it will pass away.

For we know in part and we prophesy in part, but when the
perfect comes, the partial will pass away.

When I was a child, I spoke like a child, I thought like a
child, I reasoned like a child. When I became a man,
I gave up childish ways.

For now we see in a mirror dimly, but then face to face.
Now I know in part; then I shall know fully, even as I have
been fully known.

So now faith, hope, and love abide, these three;
but the greatest of these is love.

1 Corinthians 13 ESV


bless you in yeshuas name,
sdg, tjm
Aug 26, 2008 10:03 PM
what a totally wild and kooky video - love it, though where did you find it?!
Aug 25, 2008 5:04 AM
Omg, we love that designs, are amazing! we love your page :) xoxo
Val & Ugie.
Aug 24, 2008 10:28 PM
Amazing! Nice site :)
Aug 22, 2008 10:37 PM
cool site!!

andy
Tracey Groce
Aug 22, 2008 11:16 AM
good morning Rose! I love your blog~ So happy that you are doing great~ will pop in and see you soon.
Thanks for the good and obviously sad (Paul Starr) readings...
lots of love
tracey groce
Payless Shoe...
Aug 05, 2008 4:53 AM
WOW , Nice illustration with pictures...Nice pics..
Jul 29, 2008 7:20 PM
Hi Seester...I'm an official Uberist now! Woo! Come by and see my little video that Mikiko made for Hello Butterfly! love you, Blanca
Allie
Jul 24, 2008 2:19 PM
Hi!

I'm a huge fan of Uber. I loved your post the other day about Tarina Tarantino! Anyway, I wanted to give you a heads up about a new site, ideeli, that you would enjoy. I actually work for the site, and we sell really great bags and accessories at unbelievable prices. I thought you might want to check it out and see what we've got coming soon, because you (and all of us who read your blog!) should always be in the know about sites like this one. It's members-only, but if you'd like to see what's up on the site, you may use my private code: vip1. Just go to www.ideeli.com to see for yourself :) If you like the site, we'd love you to feature us, and I'd be happy to set up a special invite code for your readers - just let me know!

Best,

Allie
sherry
Jul 23, 2008 4:30 PM
hi rose ....i am a interoir designer fromindia.....m quite impressed to see ur collection .....can i buy things here in india ....do u ship in india....i have some close relatives in canada....do u ship in canda.....?
Jul 23, 2008 3:44 PM
i want your barbie. its too nice!!!
Ava Garter
Jul 17, 2008 6:03 PM
Wow, Im so flattered and thankful that you enjoyed the show. I hope that you can make it out sometime soon to "The Bullfight " act that I do when it is booked here in town. Its pretty flamboyant , just the thing for these boring summer evenings. lol.
Its always a pleasure to see you Rose.
Much love,
Ava Garter
Katie
Jul 16, 2008 9:56 PM
LOVING your blog! Ava looked amazing at Liz's party. She is a class act. Liz is also a dear and am dying for the shoes!
Jul 10, 2008 10:49 AM
Wow! Roger Lloyd Pack "Owen" from the Vicar of Dibley and Andy could be brothers, or at least each others Doppelgänger. Fantastic photos. Thanks for sharing these amazing images.
Jul 05, 2008 10:30 PM
Saw you/your store on EXTRA today! Congrats ;)
sangeeta d
Jul 01, 2008 7:57 AM
nice blog.
cheers!
www.howdoyoupinacloud.blogspot.com
Brian Pratt
Jun 22, 2008 12:57 PM
Rose Apodaca! From FV!? Stumbled across your name on my favorite website - notcot. Congrats on all the success...
Jun 21, 2008 11:34 AM
Wow, I haven't been here in a while to check out your blog. I'm sure glad I did. it's pretty amazing. Keep up the good work!
Jun 02, 2008 10:13 AM
im john from phillippines you can my txtmate.092897961 80
May 28, 2008 3:17 AM
hey ...

just stopping to say hello
May 18, 2008 5:17 PM
I heard you came to the Crash Mansion in Downtown LA to see Ava Garter perform. I was her pick up gal. I'm sad we didn't get to meet!
May 18, 2008 5:39 PM
Hello Taylor,

Sadly I missed the show. Wasn't feeling well. But I do hope to catch Ava soon. Dita told me it was one of the best shows she'd seen in ages. -Rose
May 09, 2008 1:35 PM
hi rose,

i loved your picture at glenn's show! sexy sexy sexy.

hope you are well, love corey
May 08, 2008 10:51 PM
hey baby girl hows things just doing my business thing as usual hit me up stay healthy and live safe may the world be in your hands
May 01, 2008 8:35 PM
Rose, any idea who is doing Rick's PR? I have the usual suspects in the Dbase. Please dash me an email with the right contact this round. I think he's supremely talented. So far, he's the most under rated US designer. He's the real deal!
Apr 21, 2008 2:52 PM
Hi Rose! On my blog post today re: John Varvatos and CBGB's, I did a shout out to your stories with Simon Doonan and "Eccentric Glamor." xo, Susan
Apr 16, 2008 8:53 AM
hey rose!
got home safe and sound!
thanyou so much for everything iv had the experience of a lifetime loved every minute of it!
jess xx
Apr 14, 2008 8:51 PM
Hiya Rose! I've partied with Kate... Let's just say, she's not the marrying kind.
Mar 29, 2008 2:34 AM
Have a great weekend!
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