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July 01, 2008 6:29 AM  (go back to main view)
Partying in Obsolete
Obsolete's Ray Azoulay and Devon Aoki
Obsolete's Ray Azoulay and Devon Aoki
Fifty is a milestone. Like 16, 21 and, I recently learned, 40 before it, 50 claims its own category, a cottage industry brimming with its own cards, napkins, styrofoam gravestones, and other commercial and cultural trimmings to mark the moment.
Thankfully, we were spared of all that treacly flotsam at a birthday celebration for Ray Azoulay, as unpretentious as it was chic. We washed down fried chicken and seven-layered red velvet cake with glasses of cold rose, and danced to a jazz-hip hop quartet which is the Tuesday night house band at the local dive bar, The Brig.
Ray is a consummate aesthete in every facet of his life. He’s a more towering presence than his physical height already reaches, thanks to both a jaunty personality and sartorial sense. We first spotted Ray at MOCA’s Murakami gala last fall, a giant figure in antique welder’s goggles, a fur-collared coat and floor-length Yoji Yamamoto skirt. “What is that!” I declared happily.
I found out a week later, when we opened our Venice branch of A+R. Through a triangle glass revealing a slice of stairs to the loft above our shop, I spotted Ray, dressed in red plaid Yoji trousers and inky black riding boots. “It’s him!” I yelled. The silver-haired fox lives upstairs. His home is as carefully curated as his wardrobe, each room minimally outfitted with an eccentric mix of art and ornaments: surrealistic modern paintings, a tar-coated teddy bear, discarded wood paneling from New York’s Lincoln Center, an enormous bust from an old public library and a Victorian-era taxiderm baboon (the home and owner are profiled in the July issue of Angeleno Magazine).
Obsolete foreman Jared
Obsolete foreman Jared
Ray’s shop Obsolete, on Main Street in Santa Monica, is similarly a treasure chest tricked out with finds from his constant travels-- stuffed bobcats, skulls affixed with silver screws, life-sized artist mannequins and other utterly bizarre curios.
In the pince-nez Ray gave me
In the pince-nez Ray gave me
That might also describe some of us at Saturday night’s party, which was kept at a jolly pace thanks to Ray’s dynamic duo pals, the Nancys (MacNamara and Lucas, whom I met eons ago at Armani and Chanel). Obsolete might be a shop by day, but on this evening, we were all more than perfectly at home.
Dancing Duo: Nancy Mac and Andy
Dancing Duo: Nancy Mac and Andy


Ray Azoulay and Kimberly Brooks
Ray Azoulay and Kimberly Brooks






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Rose Apodaca is a pop culture and style journalist and the co-owner of A+R, the design retail lab in Los Angeles, and its online sister http://www.aplusrstore.com. She consulted on and helped launch Image, the new Los Angeles Times style section, and she contributes to Harper's Bazaar, Elle, Glamour, Style.com, Paper, Preen and other publications. Her first book, Style A to Zoe: The Art of Fashion, Beauty & Everything Glamour, an all-encompassing lifestyle guide written for celeb stylist Rachel Zoe, is now in bookstores. She is currently authoring a biography on Fred Hayman, co-founder of Giorgio Beverly Hills and marketing architect of Rodeo Drive.

A+R is located in Silverlake and now on Abbot Kinney in Venice, CA.

Rose helmed the west coast bureau of fashion-industry bible Women's Wear Daily and was a contributor to W Magazine for six years until March 2006, when she left to join partner Andy Griffith in A+R and focus on related projects. She has long championed Los Angeles and California style and design, from the streets and runways to interiors and food. She is the first recipient of the Los Angeles Fashion Awards Communications Prize for bringing global attention to the region's fashion industry and style culture. With A+R, she continues to showcase rising and undiscovered talent from around the world.
 
An active supporter of the arts, music and nightlife scenes, she is a co-owner of Beauty Bar Hollywood and Las Vegas, and serves on various arts organization boards. Rose and Andy, who tied the knot in September 2007, live in Silverlake.

* All photographs appearing on this blog were snapped by Rose with her Leica D-Lux 3, unless otherwise noted. Please credit all photographs accordingly.

Illustration below by the talented EvelynBlack1955.


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Add A Comment:
Effrim
Sep 04, 2008 8:24 AM
Hey Rose, how's it going. Remember me and you're like who and I'm like Sada's husband. Maybe Sada is easier to remember, from Action Sports, with Neil and Paul and John Stoffer. I just found Neil and saw you as a friend so thought I'd say hi. We saw your book down here in Oz (where we live now) and it was totally awesome. Hope you're well, Cya.
Aug 31, 2008 4:33 PM
we love your blog! and your barbie. you're great!
xo ands & megs
traugott joa...
Aug 27, 2008 1:34 PM
just wanted to throw an eye at you to see how you do and talk about

THE WAY OF LOVE WITH YOU (universal content design ) &

(besides i really like thoses pieces)

If I speak in the tongues of men and of angels,
but have not love, I am a noisy gong or a clanging
cymbal.

And if I have prophetic powers, and understand all
mysteries and all knowledge, and if I have all faith,
so as to remove mountains, but have not love, I am nothing.

If I give away all I have, and if I deliver up my body
to be burned, but have not love, I gain nothing.

Love is patient and kind; love does not envy or boast;
it is not arrogant or rude. It does not insist on its
own way; it is not irritable or resentful; it does not
rejoice at wrongdoing, but rejoices with the truth.

Love bears all things, believes all things, hopes all things,
endures all things. Love never ends. As for prophecies, they
will pass away; as for tongues, they will cease; as for
knowledge, it will pass away.

For we know in part and we prophesy in part, but when the
perfect comes, the partial will pass away.

When I was a child, I spoke like a child, I thought like a
child, I reasoned like a child. When I became a man,
I gave up childish ways.

For now we see in a mirror dimly, but then face to face.
Now I know in part; then I shall know fully, even as I have
been fully known.

So now faith, hope, and love abide, these three;
but the greatest of these is love.

1 Corinthians 13 ESV


bless you in yeshuas name,
sdg, tjm
Aug 26, 2008 10:03 PM
what a totally wild and kooky video - love it, though where did you find it?!
Aug 25, 2008 5:04 AM
Omg, we love that designs, are amazing! we love your page :) xoxo
Val & Ugie.
Aug 24, 2008 10:28 PM
Amazing! Nice site :)
Aug 22, 2008 10:37 PM
cool site!!

andy
Tracey Groce
Aug 22, 2008 11:16 AM
good morning Rose! I love your blog~ So happy that you are doing great~ will pop in and see you soon.
Thanks for the good and obviously sad (Paul Starr) readings...
lots of love
tracey groce
Payless Shoe...
Aug 05, 2008 4:53 AM
WOW , Nice illustration with pictures...Nice pics..
Jul 29, 2008 7:20 PM
Hi Seester...I'm an official Uberist now! Woo! Come by and see my little video that Mikiko made for Hello Butterfly! love you, Blanca
Allie
Jul 24, 2008 2:19 PM
Hi!

I'm a huge fan of Uber. I loved your post the other day about Tarina Tarantino! Anyway, I wanted to give you a heads up about a new site, ideeli, that you would enjoy. I actually work for the site, and we sell really great bags and accessories at unbelievable prices. I thought you might want to check it out and see what we've got coming soon, because you (and all of us who read your blog!) should always be in the know about sites like this one. It's members-only, but if you'd like to see what's up on the site, you may use my private code: vip1. Just go to www.ideeli.com to see for yourself :) If you like the site, we'd love you to feature us, and I'd be happy to set up a special invite code for your readers - just let me know!

Best,

Allie
sherry
Jul 23, 2008 4:30 PM
hi rose ....i am a interoir designer fromindia.....m quite impressed to see ur collection .....can i buy things here in india ....do u ship in india....i have some close relatives in canada....do u ship in canda.....?
Jul 23, 2008 3:44 PM
i want your barbie. its too nice!!!
Ava Garter
Jul 17, 2008 6:03 PM
Wow, Im so flattered and thankful that you enjoyed the show. I hope that you can make it out sometime soon to "The Bullfight " act that I do when it is booked here in town. Its pretty flamboyant , just the thing for these boring summer evenings. lol.
Its always a pleasure to see you Rose.
Much love,
Ava Garter
Katie
Jul 16, 2008 9:56 PM
LOVING your blog! Ava looked amazing at Liz's party. She is a class act. Liz is also a dear and am dying for the shoes!
Jul 10, 2008 10:49 AM
Wow! Roger Lloyd Pack "Owen" from the Vicar of Dibley and Andy could be brothers, or at least each others Doppelgänger. Fantastic photos. Thanks for sharing these amazing images.
Jul 05, 2008 10:30 PM
Saw you/your store on EXTRA today! Congrats ;)
sangeeta d
Jul 01, 2008 7:57 AM
nice blog.
cheers!
www.howdoyoupinacloud.blogspot.com
Brian Pratt
Jun 22, 2008 12:57 PM
Rose Apodaca! From FV!? Stumbled across your name on my favorite website - notcot. Congrats on all the success...
Jun 21, 2008 11:34 AM
Wow, I haven't been here in a while to check out your blog. I'm sure glad I did. it's pretty amazing. Keep up the good work!
Jun 02, 2008 10:13 AM
im john from phillippines you can my txtmate.092897961 80
May 28, 2008 3:17 AM
hey ...

just stopping to say hello
May 18, 2008 5:17 PM
I heard you came to the Crash Mansion in Downtown LA to see Ava Garter perform. I was her pick up gal. I'm sad we didn't get to meet!
May 18, 2008 5:39 PM
Hello Taylor,

Sadly I missed the show. Wasn't feeling well. But I do hope to catch Ava soon. Dita told me it was one of the best shows she'd seen in ages. -Rose
May 09, 2008 1:35 PM
hi rose,

i loved your picture at glenn's show! sexy sexy sexy.

hope you are well, love corey
May 08, 2008 10:51 PM
hey baby girl hows things just doing my business thing as usual hit me up stay healthy and live safe may the world be in your hands
May 01, 2008 8:35 PM
Rose, any idea who is doing Rick's PR? I have the usual suspects in the Dbase. Please dash me an email with the right contact this round. I think he's supremely talented. So far, he's the most under rated US designer. He's the real deal!
Apr 21, 2008 2:52 PM
Hi Rose! On my blog post today re: John Varvatos and CBGB's, I did a shout out to your stories with Simon Doonan and "Eccentric Glamor." xo, Susan
Apr 16, 2008 8:53 AM
hey rose!
got home safe and sound!
thanyou so much for everything iv had the experience of a lifetime loved every minute of it!
jess xx
Apr 14, 2008 8:51 PM
Hiya Rose! I've partied with Kate... Let's just say, she's not the marrying kind.
Mar 29, 2008 2:34 AM
Have a great weekend!
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